Transforming transient retail zones into immersive art installations

I recently led a transformative project turning an ordinary passageway into an immersive art experience. Collaborating with talented digital artists, we developed a vibrant, color-rich design that captures Bluewater's essence while speaking directly to the younger demographic drawn by retailers like Sephora and Pull and Bear.

To elevate the experience further, I incorporated a statement 3D light sculpture using contemporary neon tubing that serves as both wayfinding and art piece.

What began as a functional corridor has become a destination in itself—a space where retail meets art, encouraging visitors to pause, connect, and share their experience across social platforms using our own artistic face filter.

This project exemplifies my commitment to creating commercial spaces that don't just facilitate shopping but inspire genuine moments of delight.

Location: Bluewater Shopping Centre, Kent

United kingdom